1/31/2024 0 Comments Seo nibbble![]() ![]() Whether the drop was site-wide or isolated to individual categories or groups of pages. What keywords dropped and what replaced youĢ. Since this happened post-Core Update, I would want to know two things:ġ. But if it's just images you failed to re-direct, that's likely not the main thing either unless you were getting a majority of your traffic from Google Images. Not implementing re-directs would also definitely be a culprit. The fact that you're losing real traffic (as reflected in what the 3rd party tools are telling you) makes me think that's probably not the case/or at least the only thing that's happening. But if that were the sole culprit, only your GA instance would reflect that. It's possible Google devalues those sharing (even inadvertently!) GA tags in the rankings, although I don't think there's been any public proclamations from Google on that. ![]() Don't make wholesale changes to the structure of every page until you're confident that you're doing something that works.Īs others have said, this strikes me as a multi-faceted problem. The ideal strategy for experimenting with SEO is to do it page by page, experiment with different changes on different pages and measure the impact. you just might have set yourself back a year by breaking a bunch of links. The good news is that if your website was able to rank well once, it'll rank well again, because as much as we might tinker with the structure of a website, what matters most is the content, and you're still distributing that same content. The model for thinking about SEO should be page-based, not website-based. If you break links, your pages will drop out of search engines, and it can take years to rebuild the lost reputation for those pages. good changes that are experiencing the natural short-term dip.Ī website may build good reputation with a search engine which has ranking benefits but at the core of search engine ranking is individual pages: you must protect your well ranking pages at all costs. The challenge is differentiating between bad changes that have caused long-term harm, vs. Generally, if you make good changes, you'll see a short-term dip before a long-term increase. SEMrush, ahrefs, Majestic, Moz OSE are all decent for checking who is linking (and maybe disavowing), but LinkResearchTools is probably going to focus more on identifying suspicious backlinks, if that is in fact what is impacting your site. What types of links is GSC showing? Google says they don't count bad links, but if they make up a large proportion of your site's backlinks, SpamBrain (their spam AI- publicly announced more frequently) may bucket your site that way. Then check in GSC and see what those pages' APs have done over the same period. If you're using GA and your traffic doesn't have tons of seasonality, look at the landing page report month over month and see which pages have had the largest drop (can also do this in GSC). Your GSC with congruent drops in impressions and clicks doesn't immediately look like KWs you were top 3 for suddenly dropping further down the page- else impressions would be similar but AP/CTR would just be tanking. Your rankings tanking on/around 10/19's update looks like a strong correlation. ![]()
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